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Air New Zealand uses Google Cardboard to showcase its cabins

Air New Zealand has adopted Google Cardboard technology to share a virtual reality experience of its cabins with the UK travel trade. The new Air New Zealand Cabin Viewer app showcases the airline’s Boeing 777-300ER, which flies daily between London and Auckland via Los Angeles.   More »

Guest Post: The time has come to take personalisation to the next level

Maria McCann, senior marketing manager at Acquia, says customer are at the fore of driving digital change  More »

Thomson Airways equips all cabin crew with iPad minis

Thomson Airways has rolled out iPad minis to all of its 2,500 cabin crew following a trial at Luton Airport last year. The move follows the introduction of tablets for all of Tui UK & Ireland’s resort staff this summer to better connect the workforce and offer a more personalised service.   More »

Searchmetric's analysis reveals why pages can rank higher on mobile than desktop

Searchmetrics has released a study analysing why some pages rank higher in mobile phone searches than on computers. The Searchmetrics Mobile Ranking Factors US 2015 study, which analysed the top 30 mobile phone search results for 10,000 relevant keywords on Google, shows that online travel sites and marketers need to follow a separate strategy to help their websites rank higher in phone searches, paying particular attention to user experience and technical factors.   More »

BrightOn Travel 2015: Is app piggybacking set to be the mobile strategy of the future

Travel firms ought to be considering how they can piggy back on popular multi-purpose mobile apps as they face the challenges and costs of marketing their own. Travelzoo Europe managing director Richard Singer said that in China the firm’s development resources are focussed on working with Wechat, a generic app widely used by the Chinese.   More »

[Infographic] Open Destinations rank tour operators' top five tech challenges

Travel technology provider Open Destinations has ranked the ‘top five technology challenges in the tour operating sector’. The company’s report was created from worldwide customer feedback during technology projects over the course of 2015.   More »

Dolphin Dynamics’ tech deployed by Specialised Travel

Arts and music sector tour operator and travel management company Specialised Travel has begun a roll out of software development company Dolphin Dynamics’ technology.   More »

BrightOn Travel 2015: Teletext weans itself off Google as it seeks to reignite the heritage brand

Teletext Holidays has seen a significant reduction in its reliance on Google for traffic since it started re-investing in its brand. Wayne Parks, Teletext Holidays managing director, who joined five months ago from Virgin Holidays, said early signs of its brand push have been positive.   More »

SNCF extends long running Travelport deal

French rail company SNCF has extended a distribution deal with Travelport first struck in 1999. Travelport and SNCF are jointly presenting the new distribution agreement during the International French Travel Market Top Resa in Paris this week.   More »

BrightOn Travel 2015: Walk the walk of you brand ethos for long-term gain

The rise of new digital marketing channels has closed the gap in brand value that large players can generate over small ones, but travel firms must accentuate their distinctiveness.   More »

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